The auto sector is facing its biggest shift in 100 years, moving toward a zero-emission future with a target of 2035. As the industry pivots to design and build zero-emission vehicles, there is growing pressure for workers to adapt while the sector also builds a new talent pipeline. The additional challenge of mass retirements in the industry and the departure of institutional knowledge makes this time critical for attracting and retaining new talent.
In response, the Automotive Parts Manufacturers’ Association (APMA) partnered with Fanshawe College, Georgian College and HIEC-ApprenticeSearch.com to create 148 innovative work-integrated learning (WIL) opportunities for students looking to break into the automotive parts manufacturing sector.
Fanshawe College, Georgian College and HIEC-ApprenticeSearch.com each co-hosted a bootcamp and showcase event of APMA’s Project Arrow, a fully Canadian produced and manufactured zero-emission concept vehicle. This showcase project used the skills and products of Canadian companies, post-secondary institutions, and industry knowledge to create global awareness of Canadian automotive prowess. Students got to connect with industry partners involved in Project Arrow, learn about the program, see the vehicle, and experience the digital twin. The event consisted of industry networking, mentorship activities, and skill building.
Through this WIL programming, students had the opportunity to engage in hands-on experience in the manufacturing and technology industry while gaining technical and transferable skills related to automotive manufacturing and design.
