Students from York University's Schulich School of Business participated in the City of Toronto's Digital Main Street (DMS ShopHERE program, a major new initiative supported by a team of leading global technology companies committed to helping Toronto's main street retailers survive the COVID-19 crisis. The new work-integrated learning program was developed to support the DMS ShopHERE effort and is possible thanks to $500,000 from the City and Magnet, a social innovation platform with a mission to accelerate inclusive economic growth in Canada. The 50 students from Schulich's MBA, master's and undergraduate degree programs were selected for the paid summer placements and work-integrated learning opportunities and helped Toronto's small businesses and artists move their businesses online at no cost. The DMS ShopHERE program offered students a hands-on learning experience, specialized training and academic credit.